Case study: Best Buys: The Brief

As category champions in electrical personal grooming, Philips were given the opportunity to re-look at the way the personal grooming category was presented within Best Buys Stores - and they came to HRG, the experts in category displays, to see how we could improve the graphic communication and consumer engagement of theirs and their competitor products.

The most important first step was to appraise the heirarchy of messages and make the process alot easier for the shopper to select the right product for them, and then make the product itself accessible through out-of-box shelf displays and clear product ticketing.