Case study: British Gypsum Demonstration: The Brief

British Gypsum are market leaders for plaster, plasterboard and dry-lining systems - a very difficult product to market in a retail environment due to their bulky nature and the fact that they are generally stacked on racking systems with no room for point of sale.

Our brief was to create an experience for B&Q Trade Point customers which would help to build awareness of the British Gypsum brand and explain the key benefits of using their products over their competitors. In addition, we also needed to provide a fun and interactive way to engage the B&Q store staff with training on the product range. Our response was a roadshow proposal.