Case study: Gaggia: The Brief

To gain maximum brand visibility and standout we created a display which was bold and bright. The corporate red was used to great effect on header, shelving and base sections. The header canopies were illuminated for added impact, and a large backdrop graphic was incorporated into wall runs to zone off the area, creating a mini shop-in-shop. Undershelf graphics added to the overall impact.

TV's with video content were activated when customers were in close proximity to the display, using infra-red sensors. All finishes we selected were of a premium nature to compliment the brand's market position. The display also included a live demonstration unit so customers could sample the coffee!