Case study: Kellogg's: The Brief

HRG created category navigational signage which gave standout for the whole fixture in-store and pulled shoppers to the cereal display. The on shelf POS made navigation easier and presented Kellogg’s brands in an eye-catching manner with the wave shaped reservers, increasing the chances of selection versus other brands.

The reservers were able to be repositioned on the shelf as merchandising changed over time or as new products are introduced. This also made the POS cost effective & future proof if the retailer decides to relocate the category to a different part of the store.