Case study: Lloyds Pharmacy: The Brief

Our design solution introduced the Betterlife range whilst keeping within the corporate Lloyds Pharmacy feel. This promoted familiarity with the brand and offers consumers confidence that Lloyds Pharmacy stores now offer complete solutions for living aids.
The use of colour and limiting clutter within the floorspace has meant that navigation through the store is optimised and also allows the less mobile to shop in the space with confidence.