Case study: Swan: The Brief

Republic Technologies, owner of the Swan Brand, briefed HRG to create a counter display within Shell forecourts which would provide a dedicated area to highlight and merchandise all of their rolling papers and filters, plus those of their competitors, Rizla.
At the start of this project, Swan was not even stocked in the Shell, but Rizla's were and their products were poorly displayed and often not visbile to the consumer. They were also difficult for the staff to access as more often than not they were stacked on top of each other as the photo above illustrates.