Case study: Waterstones - technology zone: The Brief

With Amazon recently announcing that in the US it sold more eBooks for its Kindle device than it sold paperback books in the last three months of 2010, Waterstone's, the UK’s only national book retailer, knew they had to embrace technology to adapt to the change in people’s book buying habits.

Waterstone's appointed HRG (UK) Ltd to develop a completely new concept for their stores that would invite, educate and inform shoppers to purchase a high ticket value item.