Shopper Strategy and Insights

When it comes to marketing to shoppers and building immersive in-store experiences, one size doesn’t fit all. For each retail campaign to be successful at increasing sales, understanding your unique shoppers’ paths to purchase and their purchasing behaviours are key.

Unravel the mysteries of your shopper relationships
Our planning team can produce valuable shopper insights that will identify the barriers, truths and engagement levers to reaching your retail objectives. We then follow it up with a well-honed campaign strategy, designed to influence and connect with your shoppers across multiple channels.

Shopper Insights

Providing data to understand your shoppers’ distinctive purchasing behaviours.

Strategic Planning

Identifying your shoppers’ obstacles and triggers to purchase your products.

Retail Safaris & Trend Tours

Discover new approaches to make sales and experience new retailer spaces.

Brand Planning & Strategy

A deep dive business review to evaluate and recommend a strategy for your brand.

Retailer Workshops

Bringing brands and retailers together to align shopper marketing objectives.

Idea Creation Sessions

Connecting our creative brains to come up with unique inspired ideas.

Our Projects

Deli2go

Voltarol and Panadol Pain Category Fixtu...

The Hendrick’s Marvellously Minusc...

Hendrick’s World Cucumber Day Acti...

Alpro Shopper Campaign

Kellogg’s Breakfast to Go FSDU

TomTom Product Selector App

Shell Lift The Lid

Scotts Interactive Products Video

Like what you see? Contact HRG to find out what we can do for you....