Case study: Audi: The Brief

"The lighter you are, the more agile you become. Look at any hummingbird and you'll understand what we mean. It's the same in the new Audi A6 Avant"

For launch of the new Audi A6 Avant, Audi produced a TV advert that incorporated a hummingbird made up of car parts that moved around the screen in an elegant form.The bird was to interact with the other background features in the advert and Audi asked HRG to bring this bird to life in their showrooms.