A number of our clients are starting to enquire about Augmented Reality and how we can build it into their Point of Purchase to engage with their consumers. We are working on a couple of projects at the moment but as these are still in the development stages, and highly confidential, we are unable to show what we have created, but a quick search on google and there are many examples you can see – a couple of the more popular ones are by Toyota Cars and Lego.
But what caught our eye this week was Tescos are really getting behind augmented reality for their on-line shopping and this short video on You Tube gives you a great insight into how they see it will work.
November 18, 2011
Consumer Electronics, Major Supermarkets, P.O.P Technology