NFC or near field communication is something you may not be aware of, despite probably having it in your pocket already. A lot of the latest credit cards and high end mobile phones are coming with the ability for NFC, you may have seen the adverts for “contactless payments” with Barclaycard? There has been recent [...]

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HRG (UK) Ltd, the experts in point of purchase and retail design examine QR Codes and what does the future hold in Point of Purchase? In today’s busy and time constrained lifestyles, consumers are looking for convenience and brands that position the consumer at the centre of their business. Looking where QR codes have been [...]

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  A number of our clients are starting to enquire about Augmented Reality and how we can build it into their Point of Purchase to engage with their consumers. We are working on a couple of projects at the moment but as these are still in the development stages, and highly confidential, we are unable to [...]

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