HRG Ltd - HRG is an ideas driven, commercially proven shopper marketing agency that delivers excellent results through creativity

Client Crown Trade

HRG was appointed to design and manufacture colour stripe card displays for Crown Trade paints Our solution included a rotating tri-wedge integrating strong branding and eye-catching graphics Footprints were kept minimal to maximise compliance across a 500 retailer network Gold POPAI award

"Performing in an area always difficult to merchandise well, these units provided great stand out and gave the brand strong projection in-store. The design utilises store space well; fresh and bright, it encourages browsing and utilises updateable graphics and leaflets integrated into the display. The unit also minimises store intervention whilst being fully mobile for maximum flexibility. Performance and placement was ahead of expectations giving Crown a competive edge in a challenging market" POPAI Head Judge, Hilary Leam, Boots UK Ltd