HRG Ltd - HRG is an ideas driven, commercially proven shopper marketing agency that delivers excellent results through creativity

Client

HRG engineered a display which has revolutionalised the way Scotts Miracle-Gro merchandise their products Environmentally friendly, waterproof, durable, self assembled and capable of holding up to 100kg are just some of the key benefits These units are used in high footfall, and often damp environments where impulse purchase is key to drive sales volumes Double Silver POPAI award Winner

"A great example of simple, effective merchandising that delivers to brief. A durable and environmentally friendly unit that can withstand outdoor conditions in areas of high footfall whilst remaining cost effective. Easily "shoppable" by customers, easy to replenish in-store and flexible to allow interchangeable messages. Initial placement quantities have been signficantly increased as retailers use these units to drive impuse sales." Head Judge POPAI - Hilary Leam, Boots