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Client
Activia
 
  • HRG have been working with the Activia brand for over 3 years, creating sales promotion ideas to incentivise trial and repeat purchase in the major supermarket multiples
  • Sampling campaigns are often launched at the Supermarket's head office - in this case ASDA - in order to build awareness of the brand within the business and to demonstrate the brand's commitment to investing in the campaign
 

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