HRG Ltd - HRG is an ideas driven, commercially proven shopper marketing agency that delivers excellent results through creativity

Client Mr Kipling

The brief was to create a display to highlight the Premier Foods cake bar offering across Mr Kipling, Cadbury and Lyons 6 packs within Iceland stores near the counter Our solution was a very robust, cost-effective unit with a small footprint and interchangeable graphics This unit delivered a 470% sales uplift versus on shelf product sales A unit which was designed for a 12 month trial now has a strong case to remain in store well beyond this