HRG Ltd - HRG is an ideas driven, commercially proven shopper marketing agency that delivers excellent results through creativity

Client Kellogg's

HRG created a range of category navigational signage featuring the Kellogg's company logo, icon and distinctive red colour The category display gave standout for the fixture to attract shoppers to the cereal display The on-shelf POS made navigation easier and presented Kellogg's brands in an eye-catching manner Kellogg's have indicated that sales have increased where the displays have been implemented. Nisa reported an 11% increase in total category sales in the first 10 weeks in their test store Additional Results: Increased rate of sale, Reduced out of stock, Improved look of store, Positive impact to adjoining categories,  and Improved visibility

"2010 POPAI award winner "