Case study: Gaggia: The Brief

In 2011, HRG won a competitive tender to become a key provider to Philips for their in-store display collateral on a Pan-European level. One of the first projects we were asked to look at was to bring to life in-store a recently acquired brand, Gaggia - the makers of premium coffee expresso machines.

After visiting a number of outlets which stocked the brand, we soon realised that we needed to create a modular solution which would adapt to fit in a wide variety of store formats and footprints. Our initial concept was exactly what the client was looking for which we developed into a detailed CAD render.