Displaying their adaptable spirit, HRG has rolled out global travel retail spaces for Glenfiddich that are truly bespoke. Designed to promote the newly refreshed ‘Cask Collection’, the series of eye-catching display features arrived at airports from Glasgow to as far-flung as Delhi.
Standing out with strong branded style and heritage
The collection has just had a makeover, therefore the client was eager to achieve maximum standout. Messaging had to be on-point too, beckoning travellers to discover the ‘infinite layers of flavour’ inside each expertly blended bottle. In all, the look had to be inviting and build a strong unified brand presence in-store.
Mixing standalone units, gondolas and minimalist styled shelving displays, we helped to project an air of luxurious elegance at airport shops sited at Delhi, Qatar, London Heathrow (T2 & T4), Gatwick, Glasgow, Edinburgh, Prague and Nice to name a few.
Lift off in sales with ‘lively and engaging’ designs
The project, which was activated from June 2017, went down well with the client and customer. Responding positively to our team’s work William Grant & Sons commented that “the high profile activations are lively and engaging with the designs reflecting the infinite flavour profile of the collection.” Following the launch, we were also cheered by the news that each region experienced a significant uplift in sales.
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