Case study: Kellogg's: The Brief

The 4 main objectives of the brief were:
1. To improve the sales of cereals by creating a visually appealing category display and improve the shopping experience 
     for the consumer
2. To increase the visibility of Kellogg’s brands within the Category
3. Create a fixturisation solution which would work effectively across different sizes of convenience stores & different sizes of
     shelving, thereby increasing the usage and implementation
4. Retain brand facings and maximise the range of Kellogg’s cereals stocked over the longer term with brand specific POS
     that could be easily affixed to the shelving without damaging any surface