• 3 things to consider when planning your Christmas campaigns

    July 27, 2017

    It may seem like an untimely question but have you started planning Christmas yet?  The festive period may feel like many moons away but the frenzy of Christmas shopping starts earlier and earlier each year. As a general guide we could say it kicks off as soon as the John Lewis ad hits our screens. […]

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  • HRG celebrate World Cucumber Day with Hendricks

    June 29, 2017

    Staff at HRG headquarters celebrated World Cucumber Day on June 14th and what a curious day it was! ‘Cultivate the Unusual’ was the theme and fully adopting this and supporting our client William Grant and Hendricks, HRG celebrated this day with treats, games and even a competition to carve out the most interesting cucumber. HRG staff had […]

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  • HRG Win Gold and Silver for Alpro

    June 15, 2017

    Following this year’s entries for the IPM Awards 2017, we are proud to announce HRG has won two awards this year for the ‘Your Smoothie, Your Way’ activation based around the online Alpro Smoothie Maker tool. Our first award was a gold trophy for the Non–Alcoholic Beverages Category and we were lucky enough to also […]

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  • Personalisation in Retail

    June 5, 2017

    As the retail industry innovates, it is becoming clear to see brands are using personalisation in retail to create stand out and form an emotional connection between the brand and customer. This positively impacts on the shoppers purchasing decision. Last year HRG developed a distinctive and fun POP activation for Kellogg’s within premium retailer Selfridges […]

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  • William Grants lands at Singapore for TFWA

    May 30, 2017

    When William Grant & Sons asked us to design their stand at the TFWA (Tax Free World Association) we couldn’t wait to get started! TFWA strives to inform, update and empower the global duty free and travel retail industry to reach its full potential, driving knowledge, expertise and opportunities for brand and market growth. So with […]

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  • HRG make the IPM Awards 2017 Shortlist

    May 15, 2017

    Following an announcement in March, we are proud to announce HRG have been nominated for an IPM Award. We can’t reveal what the nomination was for as this is top secret for now however we are delighted with the news and will be releasing more information soon. Considering there was an overwhelming level of entries […]

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  • HRG shortlisted in 2016 POPAI Awards

    July 30, 2016

    We’re not ones to blow our own trumpet. In fact, we don’t even have one! But what we do have are two nominations in the tenth annual POPAI Awards. We’re delighted to once again be shortlisted for the retail marketing industry’s flagship awards. First up, our in-store display solution for TomTom Runner in the Best Automotive […]

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  • TomTom Fitness launches new digital retail POS display

    April 25, 2016

    TomTom has launched a new digital retail display to promote its latest range of TomTom Fitness watches, with the help of leading retail shopper marketing agency HRG. Drawing on the agency’s retail experience, as well as shopper insight, TomTom and HRG have collectively created a highly intuitive app that makes digital content the hero of […]

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  • HRG ranks as one of the top agencies outside London

    February 10, 2016

    HRG has been named as one of only six agencies outside London to make the top 20 in the Recommended Agency Register’s 2016 Top 100 agencies list. The agency achieved a position of 12th in The RAR Top 100 – a list dominated by London agencies. The annual ranking lists the top performing marketing services […]

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  • HRG ensure smooth re-launch for Philips Lumea in-store

    February 6, 2016

    Consumer Electronics giant Philips has re-launched its premium Philips Lumea hair removal product to female shoppers in the UK with the help of award-winning UK shopper marketing agency, HRG. For the in-store activation, the Northampton-based agency created a display unit designed to improve product education, appeal to beauty conscious shoppers and help support the brand’s […]

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  • New POS for birdcare brand Chapelwood hits retail branches

    December 16, 2015

    We’ve been busy helping garden wildlife care brand, ChapelWood, to breathe new life into the birdcare category and captivate shoppers this autumn and winter with the launch of a revitalised in-store presence. And it’s fair to say that the project has been attracting more than its share of attention in the media over the last […]

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  • HRG in DIY Week

    December 7, 2015

    If you’re a regular reader of DIY Week last month, you will have no doubt seen our insights director, Emma Dicks last month, sharing her thoughts on how brands and retailers in the sector can improve in-store engagement in the face of changing shopper behaviour. If you missed it, you can read her opinion article […]

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  • Stand As One: proud to be different

    November 24, 2015

    Diversity. It’s what makes us different and what makes us the same. It’s what makes our world a rich and exciting place, as we learn to understand and respect each other.  So it’s with huge pride that HRG is supporting the Altavia Group who, along with 13 other companies, are sponsoring a participant in the Vendée […]

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  • HRG and Kellogg’s scoop IGD Shopper Activation Excellence Award

    November 10, 2015

    The IGD Shopper Activation Excellence Award has been won by Kellogg’s for its breakfast-on-the-go ‘breakfast stations’, created by HRG. Armed with our insider shopper insight, we created their ‘breakfast stations’ using the iconic Kellogg’s logo and colours, with display units and counter tops designed to meet the flexible needs of the range of retailers and […]

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  • Au revoir TFWA 2015

    October 23, 2015

    TFWA 2015 draws to a close today. Check out our blog next week and read our roundup of our time in Cannes – the trends, the highlights and the ‘what next’ from what once again proved to be a great five-days of business development and networking. Until then, here are some of our practical top […]

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  • Insight: Engagement is as clear as night and day

    October 22, 2015

    Shoppers are continually seeking to change their appearance, depending on the occasion. This results in different choices in terms of beauty products, fashion and overall personality in order to better suit what they deem as appropriate for that particular occasion. Differentiating between day and night styles is a popular habit, with 41% of global women […]

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  • Insight: Man on a mission – Male Grooming

    October 21, 2015

    In the world of high street fashion, menswear and grooming sales are booming. Brands first woke up to the fact that there may be men who wanted to spend money in the mid-nineties. There’s been an upward trend since then as enduring masculine anxieties around being perceived as vain, or silly, or caring too much, […]

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  • Insight: It’s all about ‘Me’tail – Part Two

    October 20, 2015

    Industry statistics show that 2 in 5 global fragrance shops (43%) believe that personalisation results in a more favourable/significantly more favourable perception of products. This also shows how important customisation is as a purchasing factor for today’s shoppers, with tailored flavour, packaging, colouring and formulation all being incentives for purchase. Beauty retail has seen a […]

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  • Insight: It’s all about ‘Me’tail

    October 19, 2015

    In case you hadn’t noticed, ‘mainstream’ is dead. Mass-market, mass advertising, middle ground politics, the big established supermarkets – It is no coincidence that those who inhabit each of these spaces are struggling. It is a growing trend within health and beauty too, with consumers moving away from mass-produced fragrances and seeking scents that are […]

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  • HRG prepares to land at TFWA 2015

    October 16, 2015

    TFWA World Exhibition & Conference, the annual global world duty free and travel retail event, starts in Cannes this coming Sunday (18 October). And as experts in airside brand delivery, HRG will be there for five-days of ideas-sharing, business development and networking. At HRG, we’ve built a reputation for successfully ‘landing’ first-class retail activations – […]

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  • Insight: Luxury Duty Free shopping, Millennials style

    October 14, 2015

    By Emma Dicks, Insights Director Even with the benefit of priority check-ins and relaxing first class departure lounges, passengers within airports are often far from ‘time rich’. It’s a fact that has a significant impact on approaches to retail engagement, especially when targeting the next generation of luxury travel retail shoppers: Millennials. With Millennials now […]

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  • Scents and Creative Sensibility

    October 14, 2015

    We often talk about the importance of in-store, and it’s true. But what happens beforehand is just as important. Keen to impress major retailers with the launch of its 2015 fragrances, L’Oréal gave us just 12 days to turn your average boardroom into a space worthy of an Haute Couture fashion event. No mean feat. Especially […]

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  • HRG celebrates POPAI Awards 2015 success with five awards.

    October 12, 2015

    Leading shopper marketing and retail display specialist HRG UK is celebrating success after picking up an impressive haul of trophies at the POPAI Awards 2015, highlighting the agency’s retail expertise and creative approach to meet the needs of brands in the constantly evolving in-store environment. HRG UK won five awards at the POPAI Awards, including […]

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  • The stuff of legends

    October 9, 2015

    We like to think our planning skills are second to none. So when an actual brewery asked us to arrange a proverbial drinking session for over 50 competition winners, we knew we needed to do something pretty spectacular. To reward loyal customers (and provide ample material for press and social media) Marston’s Brewery decided to […]

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  • Makeover challenge

    September 14, 2015

    If you’ve ever had to rush home from work and get ready for a big night out in minutes rather than hours, you’ll know just what we were up against when we received a last-minute request from Estée Lauder. With their original in-store plans grounded by delays, they approached us to put up temporary fixtures […]

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  • Glee 2015: Planting new ideas

    September 14, 2015

    The green-fingered amongst you will know that putting a plant in soil and watching it grow is one of the great pleasures of life. But whilst some may have been secretly hoping for an Indian summer so they can enjoy just a few extra days of outdoor living, many more have been heading indoors in […]

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  • Insight: Engaging ‘Lattepapas’, without the froth

    September 12, 2015

    There are some 16 million millennials in the UK. And according to research they have more spending power than any other generation. Within this hugely important group of consumers, coffee is a way of life. As, it seems, is choosing childcare over the office for thousands of millennial dads out there. There is a revolution […]

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  • HRG in In-Store Insights magazine

    August 24, 2015

    In the latest issue of In-Store Insights, published by the industry association for retail marketing, POPAI UK & Ireland, our Insights Director Emma Dicks was asked to share her thoughts on how the pet care sector is evolving its approaches to shopper engagement at the point-of-purchase. Read the article in full below: Animal Instinct – […]

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  • HRG in Retail Focus magazine

    August 14, 2015

    In the fiercely competitive sector of beauty retail, achieving stand out is key. Cue a host of beauty hall revamps, pop-ups and digital P-O-P. If you’re a regular reader of Retail Focus magazine you’ll no doubt have seen HRG insights director, Emma Dicks, sharing her expert insight and opinion on the challenges that exist in-store […]

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  • Smoothing the path to purchase

    July 15, 2015

    If you like smooth, and a quality finish, then you’ll love this. First up, the amazing Philips Lumea IPL. Unwanted hairs – banished. But the good stuff doesn’t end there. To reflect this amazing laser hair removal device, we said goodbye to the less than glamorous shelf life card units. In their place, we created […]

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