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Sunflower seeds, peanuts and mealworms anyone? No? Luckily, this one’s just for our feathered friends…

Recently acquired ChapelWood wanted to send its re-launched bird-food range flying off the shelves. They needed to inspire shoppers, engage retailers and ruffle their competitors’ feathers at the same time. Our finished designs included interchangeable components to offer seasonal messages, seed samples and range guidance.

What we did

We helped shoppers to easily navigate their way around, using split categories and eye-catching colours to show them the right feed and holders to sue. We’re pretty good at this retail lark…