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Breakfast on the go for busy shoppers? Sounds like a great way to start our day.

We all know breakfast is the most important part of the day. But with one in four people skipping it, Kellogg’s wanted feed hungry shoppers with its Breakfast-to-Go range. Armed with our insider shopper insight, we created their Breakfast Stations using the iconic Kellogg’s logo and colours, with display units and counter tops designed to meet the flexible needs of the range of retailers.

What we did

Drawing shoppers’ attention using clever graphics, we made sure all the units could be stocked with a range of products, such as cereal pots and snack bars, giving people the chance for not only a decent breakfast but a tasty snack anytime. No more rumbling tummies at the office…