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Just like Kevin, Stuart and Bob, we set out on a quest. BANANA? No. Sweetcorn, actually.

When Green Giant looked to promote a competition to win a family holiday alongside the new Minions movie, they turned to an agency that loves to serve almost as much as Minions themselves. Our ingenious campaign activation saw the sweet, small, loveable yellow things appear across the UK, Ireland and Europe – helping Green Giant to steal the show.

What we did

We think the plan we masterminded would have made Gru proud. Our bright fun creative for Green Giant found its way onto everything from above-the-line advertising to in-store.