We developed a visual campaign as tempting as the crisp and delicious cider itself – “Effortlessly Refreshing” says it all. We also opted for a fine blend of outdoor, press and digital advertising. Not to mention securing a number of juicy spaces in the London Underground and around English cricket grounds. How do you like them apples?
Praised for reinforcing the premium quality of the cider as well as emphasising taste and refreshment, our creative formed part of a bold £2.5m ad campaign.