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TomTom’s premium and highly intuitive display made digital content the hero, integrating a high impact interactive app that let shoppers get in the zone for the ultimate retail experience.

What we did

We were challenged to create a lean, light and informative instore experience to support the global launch of new TomTom Fitness watches in multiple countries, languages and merchandising configurations.

TomTom and HRG have collectively created a highly intuitive app that makes digital content the hero of the in-store display, with each POS display unit featuring an integrated digital application to help drive shopper engagement at the point-of-purchase.

The new retail displays are light and flexible, offering TomTom more than 22 different in-store configurations – essential to meet the needs of TomTom retail partners and their varied approaches to merchandising multi-sport GPS fitness watches.