Grants new Elementary range is inspired by chemical elements. Our challenge was to come up with a display that really reflected this, supporting the launch with an innovative and engaging travel retail display that truly captured the spirit of the brand.
We set about designing a display that would combine innovative technology and the spirit of the brand – the perfect mixer.
The new range has been available at Paris Charles de Gaulle, Paris Orly and Nice airports since January and each airport featured promotional merchandise and activation’s said to take passengers on “a journey to experience ‘Whisky in its Element.”
We also set about designing a unit that projected a video, giving the illusion of a hologram. We sourced brand-new technology before performing rigorous tests to make sure it came up to the highest standards.