Turn function into beauty


To attract more beauty conscious female shoppers, Philips needed to elevate their in-store presence with a new hair removal product that was premium in style. Powered by advanced pulsing light-based technology, Philips Lumea removes hair in an innovative way.



HRG took responsibility for the entire project, from initial concepts through to detailed technical drawings, prototyping and final production. The resulting retail display was used initially across the various store formats within health and beauty retailer Boots and due to its success was then activated in Debenhams and Fenwick’s.


Units produced


Sales growth in-stores and online


Weeks prototyping


Weeks build

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