Turn good taste into a great campaign

Challenge

Premium cider brand Stowford Press were looking for a new creative platform that aimed to reinforce the brand’s standout qualities in the highly competitive cider category.

 

Solution

The new creative campaign further reinforces the premium proposition of the Stowford Press brand, while emphasising taste and refreshment – key need states and purchase motivators when shoppers are making a buying decision. ‘Effortlessly Refreshing’ says it all. The creative execution resonates well with the target audience and has definitely provided longevity for the brand communications.

“Throughout the whole process, we were impressed by HRG’s creativity and determination to explore new ways to build brand equity and improve customer engagement".

Senior Brand Manager, Stowford Press

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