
A big thank you to all of our clients who took the time to complete the Marketing Week survey in Nov 2009. We are delighted to have received such high praise from you and it is a great start to 2010 to be voted as the official Number 1 In-Store Marketing Agency. We are very excited about this year with lots of great projects coming up and many new clients showing an interest in what HRG can deliver for them.
To see the scores visit - www.marketingweek.co.uk/point-of-purchase-duets-signing-from-the-same-hymn-sheet/3008281.article
HRG have never been busier, and despite the current recession, we are going from strength to strength as new clients come on board. Its not just our Point of Purchase business which is showing signs of growth and success, HRG have won some great sales promotion and branding contracts recently and as such we have been adding to our client services team....
Victoria Adey joins HRG from THA Group where she had been working for over 6 years as an account manager working on the strategy behind channel and employee marketing communications campaigns.
Nigel Dench, formally Corporate Sales Director of Greenshires, has joined the HRG ranks to head up the retail marketing arm. Nigel will be working with new and exisiting HRG retail clients developing sales promotion campaigns and retail point of sale.
HRG will be launching its new web-based design and purchasing service, ADAPT4, at this year's Marketing Week Live show, The Grand Hall Olympia (30th June - 1st July 2009). HRG's Digital Communications Manager, Ingrid Holliday, will be hosting a seminar on 30th June at the In-store conference room from 12.30pm-1pm. She will also run on-going demo's throughout the event on HRG's stand, C250, in the In-store show hall.
This solution has been created specifically for Retail Groups and Brand Owners looking to save time and money with a bespoke, on-demand and easy to use procurement tool.
For more information on the event itself visit www.instoreshow.co.uk
The new 2009 league table of UK top Direct Marketing and Sales Promotion Compaines has just been released, and HRG have climbed 8 places from 50 to 42.
HRG are now featured in both the Marketing and Instore league tables, demonstrating our achievements as a top class creative agency across a wide range of marketing disciplines.
P.O.P clients have spoken, the votes have been counted and HRG have gone straight in at number 8 in the league of top 30 In-store P.O.P companies for 2008. The league table is based on scores voted by our customers for our creativity, cost effectiveness and client service against our competitors, so we are delighted to have made our debut for the first year in this table as a top 10 company.
We may be a relatively small fish in a big pond, but we're getting bigger thanks to all the shared passion, hard work and commitment from our clients and the team here at HRG.
Next year we will be looking to break into the top 5 - watch this space!
HRG struck Gold, and Silver and Bronze at this year's POPAI awards!!
Awards won included:
GOLD - Category: Grocery, General Mechandise & Snacks Products - Permanent Display - for our MARS Showcase FSDU
Judges' comments: "This solution showed an excellent interpretation of the brief and fulfilled the objectives set. In design it was innovative and provided longevity through being adaptable for use with other products. The interaction of branding and product was well balanced"
GOLD - Category: Home, Garden & Tobacco - for our MARLEY ETERNIT LTD outdoor roof tile display
Judges' comments: "A really difficult environment to communicate with shopper, i.e outdoors, where the product is usually contained within pallets under shrink-wrap - one of the worst possible retail environments to really engage the shopper! Great visibility of the range and information provided a durable unit to last outside"
SILVER - Category: Display of the Year - for our MARLEY ETERNIT LTD outdoor roof tile display
BRONZE - Category: Sports, Toys & Accessories - for our ODYSSEY 2 TIERED PUTTER DISPLAY
HRG have joined a select group of companies, including retailers, brands and point of purchase manufacturers, to formulate strategies to reduce the environmental impact throughout the entire P.O.P lifecycle.The "Green Project" will provide industry decision-makers with insight and strategies to improve their environmental performance to meet the consumer demand for more environmentally responsible products. It is also a good opportunity for business innovation and better design with less resources, recyclable materials and lower costs, resulting in a more competitive solution.
A sustainable point of purchase display will be defined as one that can be produced, distributed, used and recovered with the minimum of environmental impact. For more information please visit www.popai.co.uk/greenproject
The POPAI nominations are out and HRG have been shortlisted in no less than 3 different categories, meaning we will pick up at least 3 Bronze Awards!
The projects are:
Category 2: Sports, Toys and Accessories - for our Callaway Odyssey 2 tiered putter display
Category 4: Grocery, General Merchandise & Snack Products - Permanent - for our Mars Petcare Showcase FSDU
Category 7: Home, Garden & Tobacco - for our Marley Eternit outdoor roof tile display
Many thanks to all those who entered the prize draw to win tickets to watch England vs South Africa at Egbaston.
Congratulations to the main prize winner of the tickets: Annelize from London
Runner-up Prizes (each will receieve an England Cricket Hat or Special Edition Branded Pint Glass): Eve from Alfreton, Nicola from Burgess Hill, Natasha from Brentford, Sarah from Brooklands, Carla from Redditch, Ruth from London, Neil from Hatfield, Elizabeth from Tunbridge Wells, Britta from London, Emma from Nottingham, Gary from Surrey, Simon from Birmingham, Nicola from Feltham, Brendan from Feltham, Barry from Nottingham, Nicolette from North Acton, Emma from London, Jenna from Brentford, Wayne from Croydon, Gillian from Andover, Grant from London, Kate from Hatfield and Nicola from Lancs.
HRG have made it into the Design Week league of top 10 UK design agency "leapfroggers" for the second year running! A move of 14 places from 67th up to 53rd reflects yet another great year of success for the company.
Thank you to all those clients and suppliers, existing and potential, who visited our stand at this years In-store show. A special mention also to the large number of competing agencies who came onto our stand and asked if we were recruiting!!
Please join us in welcoming Becky Morrison, formerly at Carlson Marketing, to the HRG client services team. Becky joins us to strengthen the Account team and will be working on our new client wins.
HRG have been successful in a four-way pitch to work with Crown on developing a new colourcard display unit for their trade decorating centres. The originality of HRG's concepts coupled with their understanding of manufacture and installation experience won them the tender and crowned them the champions. The units, which will consist of 3 variations of a modular system, will be rolled out to the first 30 stores during in July 2007.
Danone have selected HRG to spearhead the key point of sale and sales promotion activity surrounding their sponsorship of this year's Wimbledon Tennis tournament. The winning concepts demonstrate HRG's expertise and understanding of making brands stand out in busy retail environments. The POS kits will rollout to all the major supermarket multiples during 2008.