Our approach to shopper marketing

The retail shopping landscape has changed. The shopper’s journey is no longer linear.

As a shopper & retail marketing agency, we’ve made a commitment to transform the approach to the shopper journey.

We use our shopper insights and put them into action, educating prospective shoppers to make behavioural shifts across all commercial channels.

“The relationship between a brand and its customer must be constantly nourished, enriched and transformed.”

That’s why forming a dialogue with your shopper online and in stores is so important.  This is how we approach every client brief, putting the shopper at the heart of our thinking.

Creating trusted retail market ideas

Our communication establishes trust. This builds the foundations to develop stronger brand relationships and changes purchasing behaviours both in stores and online.

Our Projects

Fever Tree Limited Edition

Yale Smart Living

Hendrick’s Love Platform

Jamie Oliver deli by Shell

Reyka Vodka Window Display

Voltarol and Panadol Pain Category Fixtu...

The Hendrick’s Marvellously Minusc...

Alpro Shopper Campaign

Kellogg’s Breakfast to Go FSDU

"HRG has extensive FMCG knowledge and understanding of shopper environments and its retailers and customers."

Shopper POS and Media Manager, Kellogg's

Like what you see? Contact HRG to find out what we can do for you....