Shopper Marketing

Shopper Marketing

Whether it’s in-store or online shopping, we work with brands, retailers and multinational companies to influence the customer’s behaviour and path to purchase.

We have established shopper teams with 20+ years’ experience in shopper marketing with a great understanding of retailer guidelines and are skilled in the art of strategising, conceptualising and producing real life solutions to fit your budget.

Our strategy and insights team ensures we define what will be impactful to your target audience and help change customers’ behaviours to your brand to enable you to sell more.

For many of our clients we act as a valuable integral extension of their own shopper marketing team. Providing knowledge of retail category trends and channels. We produce powerful shopper marketing campaigns that deliver a healthy return on investment.


Providing data that channels your shopper’s omnichannel path to purchase.

Strategic Planning

Planning and communicating the impact on the purchasing journey of your shopper.

Engaging Visuals

Putting strategy into action with a campaign to show the commercial message.

Media Strategy & Planning

Building a communications plan to reach your shopper.

Multichannel Media Buying

Purchasing media online to put your brand front of mind and drive in-store traffic.

Sales Promotions

Providing the prizes and the platform to make your retail sales promotion a success.

Shopper Toolbox

Creating an asset toolbox to launch your campaign in stores from graphics to POS.

Out-of-store Sampling

Setting up a unique shopper sampling experience for an irresistible roadshow.

Check out some of our Shopper Marketing Projects

Like what you see? Contact HRG to find out what we can do for you....