Shopper Marketing
Whether it’s in-store or online shopping, we work with brands, retailers and multinational companies to influence the customer’s behaviour and path to purchase.
We have established shopper teams with 20+ years’ experience in shopper marketing with a great understanding of retailer guidelines and are skilled in the art of strategising, conceptualising and producing real life solutions to fit your budget.
Our strategy and insights team ensures we define what will be impactful to your target audience and help change customers’ behaviours to your brand to enable you to sell more.
For many of our clients we act as a valuable integral extension of their own shopper marketing team. Providing knowledge of retail category trends and channels. We produce powerful shopper marketing campaigns that deliver a healthy return on investment.
Shopper Insight
Providing data that channels your shopper’s omnichannel path to purchase.
Strategic Planning
Planning and communicating the impact on the purchasing journey of your shopper.
Engaging Visuals
Putting strategy into action with a campaign to show the commercial message.
Media Strategy & Planning
Building a communications plan to reach your shopper.
Multichannel Media Buying
Purchasing media online to put your brand front of mind and drive in-store traffic.
Sales Promotions
Providing the prizes and the platform to make your retail sales promotion a success.
Shopper Toolbox
Creating an asset toolbox to launch your campaign in stores from graphics to POS.
Out-of-store Sampling
Setting up a unique shopper sampling experience for an irresistible roadshow.
"HRG has extensive FMCG knowledge and understanding of shopper environments and its retailers and customers."
Shopper POS and Media Manager, Kellogg's