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4 Predictions for the DTC Market

With heightened expectations for DTC brands, we highlight 4 predictions for the future.

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The Rise in Reactive Marketing

Reactive marketing can be effective in raising brand awareness. It is no longer deemed a cheap win, but a reaction to an increasing consumer demand for humour, humility and social awareness...

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Amazon – Friend or Foe?

We've been thinking about the role and power Amazon now holds, and more specifically, that if we were brand owners, what we should do and whether we should be cautious!

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The State of Global Travel Retail 2020

Today, Global Travel Retail represents a $75bn sector (2018), but, by 2025, it's predicted to grow to become a $153.7bn market, driven primarily by airports and Asia.

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Primark is the Disneyland of Shops

If Primark are looking to create the next generation in retail, which needs to lean towards an experience to compete with the ease of online-shopping, then they’re certainly moving in the right direction with all of their innovative in-store digital media.

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The Drum Design Awards, Finalist 2019

We are pleased to announce two of our entries made the final shortlist for this years Drum Design Awards – Kraken 'Seek out the Kraken' for Proximo Spirits UK, and Hendrick's Gin 'Curiositarium' for William Grant & Sons!

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At its core, gamification is about integrating game mechanics into a system in order to motivate users to participate, increase engagement, and create brand loyalty. It's about giving users a goal and rewarding them for reaching that goal, whether it be with a prize or a sense of accomplishment.

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HRG pick up a POPAI

At HRG we’re delighted to have won a Silver POPAI Award for a shelf display in Boots promoting Day & Night Nurse remedies.

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World Cucumber Day Returns

When the clock struck 3.00pm on 14 June, everything at HRG stopped for G & T. Not our usual practice, we must add but a special event bringing our staff together to celebrate Hendrick’s Gin’s World Cucumber Day!

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Digital leading an in-store revolution

Technology should fill a primary shopper need, ready to assist in helping them make a purchasing decision whilst making their experience more pleasurable.

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Exposing our latest in-store thinking

To start your own in-store transformation, find us at the Retail Design Expo 2018, London Olympia, May 2-3. Visit Altavia UK, Designer Pavilion, E200 and E202.

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3 ways to spend your shopper marketing budget

The digital landscape can be confusing, and it can be hard to know where is best to spend your budget to drive sales and maximise your return on investment.

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