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Global take-off for Glenfiddich

Displaying our adaptable spirit, we've rolled out new global travel retail spaces for Glenfiddich that are truly bespoke and designed to promote the newly refreshed "Cask Collection".

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12 key dates for 2018

To kickstart some ideas for a promotional tie-in of your own here are some of the upcoming events in 2018

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What’s In Store ‘Snap Up the Cash with Every Shelfie’ Campaign

It can be tricky getting a snapshot of how a brand is being seen and promoted on the shelves of all the independent convenience stores.

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Hendrick’s circus display nominated for Cream Award

Clinking our glasses in celebration, we’re pleased to announce that our creative travel retail display for Hendrick’s Gin was nominated for a prestigious Cream Award.

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5 ways to disrupt the shopper journey

The sharing of posts through social media has become second nature for millennials, readily adopting shared media advertising as part of their relationship with brands and overall mobile experience. We look at the newest social media innovations to help you reach consumers and interact like never before.

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An award for World Cucumber Day

The award came in recognition of our intriguing awareness-building campaign for Hendrick’s Gin’s World Cucumber Day in airports around the world.

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Thinking about your Amazon strategy?

As demand increases for convenience and express shopping, especially amongst generation Y and Millennials, now would be a good time to consider using Amazon as part of your sales and marketing plan.

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Food for thought: Rise of food-on-the-go

With an increase of 5% sales on ‘food-on-the-go’ across the entire convenience channel, it’s clear more consumers are favouring quick stops to grab their food.

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Planning your Christmas campaigns?

Now is the time to plan well in advance to ensure the best return for your brand during what is by far the busiest time of the year.

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HRG celebrate World Cucumber Day

Staff at HRG headquarters celebrated World Cucumber Day on June 14th and what a curious day it was! We celebrated with treats, games and a competition to carve out the most interesting cucumber!

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HRG Win Gold and Silver for Alpro

HRG win two awards for the 'Your Smoothie, Your Way' activation for the Alpro Smoothie Maker Tool

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Digital Personalisation in Retail

As the retail industry innovates, it is becoming clear to see brands are using personalisation in retail to create stand out and form an emotional connection between the brand and customer.

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