Food for thought: Rise of food-on-the-go

With an increase of 5% sales on ‘food-on-the-go’ across the entire convenience channel, it’s clear more consumers are favouring quick stops to grab their food.

According to Martin Wood, IRI Head of Strategic Retail Insight, “stores have expanded their ranges to include more innovative offerings than the sandwich.” Healthier options are also becoming more readily available for those who are time poor. This is beneficial as shoppers won’t need to compromise their health.

Improved meal deals and the availability of fresh coffee are also factors contributing to the growth of food-on-the-go, there is just so much more on offer than before. The sales of sandwiches, sushi and prepared salads to-go grew to £584m in the 12 months to 25 March 2017 at multinational c-stores including Tesco Express, Little Waitrose and Sainsbury’s Local, and at chains such as One Stop, McColl’s, Boots and WH Smith.

When you look around the stores it appears eating on-the-go has become easier thanks to product innovations including effective displays of portable breakfasts, as well as convenient pots and soups for lunch. “What we are seeing is a growing number of retailers, specialists and suppliers looking at how they can take advantage of that food-to-go opportunity.” said Gavin Rothwell, Senior Insight Manager at IGD.

Whether eating al fresco or ‘al desko’, it all goes to show that consumers tastes are changing. It provides much food for thought for the retail sector, making it pay to take advantage of new trends in-store.

See how we collaborated with Shell and Jamie Oliver to launch a brand new food range!

Contact us to find out how we can create effective POS to influence shoppers decision making and help put your brand front of mind at enquiries@hrg.co.uk

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