12 key dates for 2018

12 key dates for 2018

Every year the nation is gripped by big national events that whip up that feel-good factor. They lead us to feel more comfortable about splashing the cash and itching to hit the shops.

The recently announced engagement between Prince Harry and Meghan Markle has already sparked activity – from FMCG brands releasing limited edition products to ceramic firms engaging in commemorative lines ready for the big day in May.

Statistics often testify an upsurge in retail spending, coinciding with major sporting events and national celebrations. So it is well worth scheduling a themed promotion as it also contributes to the overall buzzy experience that shoppers look for in-store.

To kickstart some ideas for a promotional tie-in of your own here are some of the upcoming events in 2018:

14 February: Valentine’s Day
11 March: Mother’s Day
17 March: St Patrick’s Day
30 March – 2 April: Easter Weekend
19 May: FA Cup final, Wembley and Royal Wedding
14 June – 15 July: 2018 FIFA World Cup
17 June: Father’s Day
2-15 July: Wimbledon
31 October – 5 November: Halloween and Bonfire Night
23 November: Black Friday
26 November: Cyber Monday
25 December: Christmas Day

At HRG we can help you activate a regular programme of promotions for your brand. Make your promotion the next big event of 2018. Contact us to find out more.


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