IPM GOLD AND SILVER AWARD
Alpro approached HRG to create a promotional campaign to inspire and engage consumers intent on a healthy living and to think the Alpro way working with their current campaign assets.
For their ‘Your Smoothie, Your Way’ campaign we created a mixture online and offline touchpoints were in place to drive awareness along the shopper journey. From in-store experiential event sampling to recipe leaflet takeaways and a blog. We turned key shopper insight into a promotion that was engaging, inspiring and personalised.