Turn Shopper Insight into Shopper Engagement

IPM GOLD AND SILVER AWARD

 

Challenge

Alpro approached HRG to create a promotional campaign to inspire and engage consumers intent on a healthy living and to think the Alpro way working with their current campaign assets.

 

Solution

For their ‘Your Smoothie, Your Way’ campaign we created a mixture online and offline touchpoints were in place to drive awareness along the shopper journey. From in-store experiential event sampling to recipe leaflet takeaways and a blog. We turned key shopper insight into a promotion that was engaging, inspiring and personalised.

5

Touchpoints including online, media, print, product sampling and fixture displays

15,000

Samples given away

78,000

Consumers clicked into the Smoothie Maker

2 Awards

IPM Gold and Silver

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