Volvic

Turning science fiction into retail addiction

Turning science fiction into retail addiction

Challenge

HRG were briefed by Volvic to create a shopper activation for the Star Wars license, ahead of the launch of ‘The Force Awakens’.

 

Solution

As part of this activation, we developed a bespoke Super Mega FSDU to go into BP retail stores. These had to be eye-catching and iconic to Star Wars whilst also facilitating great stand out for the new Volvic Star Wars mascot bottles and the Volvic brand.

23

Tie Fighter displays produced

5

Designs of bottles

2,000

Units for stores

6

Weeks in stores

"Real knowledge of the brands, allowed us to meet tight deadlines."

Category Management Executive, Danone

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