Turning summer into the perfect sales tonic


Fever-Tree launched a new limited edition cucumber flavour tonic for summer and tasked HRG to come up with the creative concepts. Fever-Tree required the tonic to be discovered as the mixer for ‘the ultimate summery G&T’.


We proposed several creative concepts based around product provenance, summery vibes and a feel in keeping with the existing premium Fever-Tree branding. We landed on the campaign line of  ‘A fresh cucumber twist on your G&T’ invoking refreshment cues and a serve suggestion to inspire our audience. The platform was the applied to a whole host of consumer facing media in Waitrose, Sainsbury’s and online, as well as some premium buyers boxes to launch the product to the trade.


Product Launch


Limited Edition Tonic


Unique key ingredient


Grocery multiples

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