Green Giant

Sweet, yellow, and love by everyone

Turn corn in a can, into everyone's fan


Deliver an integrated and co-ordinated pan-European campaign to promote Green Giant’s own loveable yellow collection, alongside the new minions movie.



We masterminded a despicably clever plan to take over the UK, Ireland and Europe. Not only with the help of Kevin, Stuart and Bob, but with an eye-catching BTL, online and in-store campaign.

360 degree

Omnichannel shopper campaign


Touchpoints including on-pack, social media, media content and in-store activations


Screen award for the campaign - Brand Partnership of the Year


Month campaign
Green Giant Integrated Campaign-carousel2
Green Giant Integrated Campaign-carousel3
Green Giant Integrated Campaign-carousel4

See More Shopper Marketing Projects

Like what you see? Contact HRG to find out what we can do for you....