Turn corn in a can, into everyone's fan
Challenge
Deliver an integrated and co-ordinated pan-European campaign to promote Green Giant’s own loveable yellow collection, alongside the new minions movie.
Solution
We masterminded a despicably clever plan to take over the UK, Ireland and Europe. Not only with the help of Kevin, Stuart and Bob, but with an eye-catching BTL, online and in-store campaign.
360 degree
Omnichannel shopper campaign
7
Touchpoints including on-pack, social media, media content and in-store activations
1
Screen award for the campaign - Brand Partnership of the Year
3
Month campaign
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