Green Giant

Sweet, yellow, and love by everyone

Turn corn in a can, into everyone's fan

Challenge

Deliver an integrated and co-ordinated pan-European campaign to promote Green Giant’s own loveable yellow collection, alongside the new minions movie.

 

Solution

We masterminded a despicably clever plan to take over the UK, Ireland and Europe. Not only with the help of Kevin, Stuart and Bob, but with an eye-catching BTL, online and in-store campaign.

360 degree

Omnichannel shopper campaign

7

Touchpoints including on-pack, social media, media content and in-store activations

1

Screen award for the campaign - Brand Partnership of the Year

3

Month campaign
Green Giant Integrated Campaign-carousel2
Green Giant Integrated Campaign-carousel3
Green Giant Integrated Campaign-carousel4

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