Following the success of last year’s Valentine’s Day, Hendrick’s Gin tasked us to create another appealing Valentine’s platform that customers would adore.
Building the brand and lifting sales were the end objectives as we worked on printed POS giveaways and love-themed visuals in the brand’s curiously quirky style. Embracing the romantic theme, the star of the design were the roses, lovingly selected to infuse the botanical spirit with its distinctive flavour.
To show how the concept will be brought to life in small to large scale activations, we also designed a visual presentation guide. This ‘toolkit’ allows global travel retail clients to simply pick and choose display elements, depending on their budget, market and the size of their activation. HRG worked on delivering the concept from design all the way through to production and installation at major international airports.
Early indications are this year’s activity is proving just as popular as last year. In London Gatwick South, there has been a 40% increase in sales uptake from consumers.