Honda

Retail Showroom Solution

Turn Wheels into Deals

Challenge

Honda wanted a new retail solution to promote multiple new model launches, something that would look white, bright and new under the artificial glare of the showroom lights and stay true to the essential Honda brand.

 

Solution

We created an illuminated platform and matching freestanding display that could be adapted so each launch could communicate its own individual messaging and style. The ramp had added soft lighting to subtly highlight the unique design of each car with a built in spectrometer so the colour could be changed for each model launch. The result is a space that evokes everything but the ‘new car smell’.

4

Weeks for design and production

220

Displays developed and manufactured

162

Honda dealerships across UK

6

New car launches

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