Turn Breakfast Skippers to Breakfast Shoppers

GOLD POPAI & IGD SHOPPER ACTIVATION EXCELLENCE AWARD 

 

Challenge

With one in four people leaving the house early and skipping the most important meal of the day, Kellogg’s wanted to put their new range ‘Breakfast to Go’ front of mind in-store for these Breakfast Skippers.

 

Solution

Offering shoppers a convenient solution to missed breakfasts, in line with shopper trends where consumers increasingly look for ‘On the Go’ food & beverages suited to their busy lifestyles, Kellogg’s reached out to HRG to help. Our focus was their key retailer customers including Morrisons, Tesco Express & The Co-operative plus BP Petrol Forecourts & Roadchef and convenience players such as Nisa, Spar and One Stop. We set about designing an eye-catching display, with minimum footprint and maximum stock loading to create visibility in-aisle for Kellogg’s.

Our Breakfast Station display units and counter tops stocked everything from cereal pots to snack bars. No more rumbling tummies at the office, and lots of sales in the till.

10

Weeks turnaround from design to delivery

2,500

Breakfast units built in Turkey

24%

Year-on-year sales growth

2 Trophies

Gold POPAI and IGD Shopper Activation Excellence award

"HRG has extensive FMCG knowledge and understanding of shopper environments and its retailers and customers."

Shopper POS and Media Manager, Kellogg's

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