Kraken

Kraken Rum arrives into airports

Turn curiosity into captivation

Challenge

Jose Cuervo released the Kraken into airports for the first time and they required a travel retail activation campaign which would create a truly memorable stopover in Frankfurt airport.

 

Solution

The campaign had to be strong, impactful and highly engaging. The brand needed reassurance and trusted expertise to sail through strict airside compliance without delay. We produced a dark, mysterious photo booth that lured people in – snapping a picture of them as a spine-chilling video reached its most frightening point, they could then print a polaroid selfie or post it on social media.

5

Weeks to turn the project around

1,000s

Of scary polaroids created

4

Weeks promotional campaign

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