Looking out onto the capital’s busiest streets, we wanted to create a large-scale Icelandic styled window display for Reyka Vodka that would wow Wholefoods shoppers. The display had to be aligned to the store’s visual merchandising guidelines, whilst being practical and cost effective to design and install.
The brief presented numerous challenges including having to fill a huge multi-metre window space that was over three metres deep and viewable from both inside the store and on the street. Coupled with this was a rounded end window that need to integrate with the main window display.
HRG took a customised approach, devising a modular and practical application of the materials and props. By creating a set of beautiful Icelandic scenes, we helped to capture the spirit of the brand and bring it to life in the space.
Seen by over one million people, the client was pleased with the window display’s impact and extended the placement from four to eight weeks. As a result, the consumer’s opportunity to see the display was higher than similar 48 sheet sites, generating over its placement period significantly increased ATL awareness.