Shell

Lift The Lid

Turn coffees into customers

Challenge

A promotion was required to increase coffee sales encouraging increased return visits for food and drink to Shell Service Stations.

Solution

We wanted to make motorists smile on a cold dark morning – a ‘chance to win’ was an extra little pick me up when they grabbed their morning coffee and with a 1 in 10 chance of winning motorists kept coming back for more!

500+

In UK stores

267,450

Costa Coffees to be won

11

Trips to Rome to win

63%

Promotion redemption rate

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