From stopping pain to shopping gains

Challenge

We all want finding the right pain-relief product to be quick and easy. Keen to harness the power of their merchandised brands to attract customer awareness, GSK came to us to bring this category alive.

Solution

As part of a trial across 10 stores, HRG set about creating a high impact creative display for Voltarol and Panadol. We separated products into two categories, making use of eye-catching colour coding to help differentiate products making navigation intuitively easy.

The result was a cohesive branded display of multiple shelf risers, barkers, tray fronts, floor graphics, fins and headers, as well as two product range guides.

2

GSK Brands

2

Pain relief categories

8

Touchpoints

10

Superdrug stores

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