With craftsmanship as an integral part of the Jack Daniel’s brand, our brief was to transcend the ordinary and develop a platform that delivered true customer engagement and bring to life Jack Daniel’s deep-rooted heritage and traditional values.
Conceived as part of a strategic pitch, the “We are Jack” campaign spanned the full breadth of our core disciplines from conceptual design, to toolkit development, through to visualisation, digital development, and production of promotional space.
The activation was truly engaging with face match digital content where passengers engage in a bespoke app to match their face with the real reflections of the Lynchburg distillery workers. The user’s image would then appear in real-time on screens around the world. User’s also have the ability to print a postcard, or email their finished face mash to themselves as a keepsake of the day they became Jack!