Turn a tasty gin into a retail win

 2017 Marketing Campaign of the Year


Hendrick’s Gin created World Cucumber Day to celebrate the cucumber and approached HRG to help them build awareness for this is in airports across the globe and build online exposure of the activation.



We developed a concept to emphasise the World Cucumber Day theme; as part of this we designed furniture and experiential elements which were scalable and suitable for all airports including the challenges they bring. This included a cucumber slicing bicycle, a cucumber crank, a themed wheelbarrow. We also created printed POS which was used to educate and direct consumers to take part in the online activity and the personalised email campaign which was sent to the Hendrick’s database.


Increase on year-on-year sales at Dublin airport


Increase on year-on-year sales at Luton Airport


Open rate on emails


Airports across the globe

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