Turn a tasty gin into a retail win

 2017 Marketing Campaign of the Year

Challenge

Hendrick’s Gin created World Cucumber Day to celebrate the cucumber and approached HRG to help them build awareness for this is in airports across the globe and build online exposure of the activation.

 

Solution

We developed a concept to emphasise the World Cucumber Day theme; as part of this we designed furniture and experiential elements which were scalable and suitable for all airports including the challenges they bring. This included a cucumber slicing bicycle, a cucumber crank, a themed wheelbarrow. We also created printed POS which was used to educate and direct consumers to take part in the online activity and the personalised email campaign which was sent to the Hendrick’s database.

300%+

Increase on year-on-year sales at Dublin airport

35%+

Increase on year-on-year sales at Luton Airport

37%

Open rate on emails

26

Airports across the globe

See More Projects

Reyka Vodka Window Display

Fever-Tree’s Refreshingly Light Cu...

Deli2go

Voltarol and Panadol Pain Category Fixtu...

The Hendrick’s Marvellously Minusc...

Alpro Shopper Campaign

Kellogg’s Breakfast to Go FSDU

TomTom Product Selector App

Shell Lift The Lid

Like what you see? Contact HRG to find out what we can do for you....